Fairfield Home Staging Series | Home Staging Statistics

Home Staging Statistics

Welcome to our Fairfield Home Staging Blog Series! This article aims to define Home Staging, list some statistics, and explain and why home staging is helpful in selling your Fairfield County, CT home.

Definition of Home Staging: the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers in Fairfield County, thereby selling a property more swiftly and for more money.

The Real Estate Staging Association, recently release their Home Staging Statistics Report, based on home staging statistics self-reported by professional home stagers nationally. Homes staged before listing sell 90% faster than homes listed on the MLS unstaged. Unstaged homes spent an average of 184 Days On Market (DOM). Once those same homes were staged, they sold, on average, in 41 days. However, homes that were staged prior to listing sold, on average in 23 days!


Other Home Staging statistics include:

· Realtors who work with buyers say most buyers are willing to offer more money for a staged home compared to one that is similar but not staged.

· 81% of buyers say home staging makes it easier to visualize the property as their future home.

· 45% of buyers say it will positively impact the value of the home if it is decorated to the buyer’s tastes.

· Among REALTORS® who typically represent the buyer, 49% report most buyers are affected by home staging.

· A survey by Coldwell Banker Real Estate Corp. found that staged homes spend half the time on the market than non-staged homes.

· The National Association of Realtors (NAR) survey found that the longer homes stay on the market, the further their price drops.

· Once staged, homes spend an average of 73% less time on the market.

· Buyers are willing to spend 1% to 5% more of the dollar value on a staged home than a non-staged home.

· A survey by Coldwell Banker Real Estate Corp. found that staged homes sell for more than 6% above the asking price.


In today’s real estate market, especially in Fairfield County, home staging is a must!


How Susan Corvo Redesign can help with your Fairfield Home Staging needs:

Before you can stage your Fairfield home for sale, you need to actively prepare it, which includes home staging.

Preparing a home for sale is an arduous task and ideally should start at least 6 months before you call a realtor. When the realtor sees your home already prepared, you can expect a higher market analysis.

I can help you simplify this process by preparing a detailed project plan that includes packing, cleaning, repairs, modernizing, painting, etc. Not only does this investment prepare the home to be attractive to the broadest range of potential buyers, but it helps it sell quickly and for more money. Own a home in Fairfield County, CT? Lets talk Fairfield Home Staging!


Home Staging is a process to merchandise a home for potential demographic buyers by creating emotional connection points.


An average investment of 1-3% of the home’s asking price will generate an 8-10% return in the sale price of the home (National Association of Realtors). A professionally staged home spends 73% less time on the market (Real Estate Staging Association).


Call Susan Corvo Redesign for an Fairfield County home staging consultation: 203.220.9137